Meat and Livestock Australia (MLA) actively participates with North American retailers and foodservice companies to help promote and increase utilization of Australian red meat. In partnership with distributors, the Australian red meat industry can provide retail customers with a range of marketing support options.

A range of materials are available for use at point-of-sale and for in-store demonstrations.  To see these materials and to view our current advertisments, please select lamb, beef, or goatmeat.

Materials and demonstrations can be arranged through an Industry Collaborative Agreement (ICA) program and tailored to suit individual retailer and consumer requirements. If you are interested in partnering with MLA to promote Australian red meat in North America please contact us at nthamerica@mla.com.au.