Australian Meat for the Trade: Australian Lamb, Beef and Goatmeat Industries, Suppliers and Resources
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Marketing Australian Beef
MARKETING | LAMB | MARKETING AUSTRALIAN BEEF | GOATMEAT

Meat and Livestock Australia actively participates with North American retailers and foodservice companies to help promote and increase utilization of Australian beef. In partnership with distributors, the Australian beef industry can provide retail customers with a range of marketing support options.

Advertisements and Promotions: Foodservice/Trade

The current Australian beef foodservice advertising campaign includes 9 full page advertisements plus one insert in Food Arts. The total circulation is approximately 555,300 copies. The campaign is aimed to increase demand and usage of Australian beef by convincing foodservice professionals that Australian beef is a versatile product with a range of cuts suitable for the fresh, flavorful, healthy and innovative demands of catering and banqueting.

If you are interested in partnering with MLA to advertise Australian Beef please contact us at nthamerica@mla.com.au

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Australian Beef FoodService/Trade Booklet
 Australian Beef Catering Brochure
Australian Beef: Catering for Variety and Value
Beef has always been a popular item on banqueting menus. Get inspired by the innovative options internationally renowned chef Marc Miron shares in this 12-page full-color booklet packed with solutions to freshen up the menu for every occasion and budget. Recipes available on this website.

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Australian Beef FoodService/Trade Advertisement
 
Australian Beef gives you maximum value through versatility and exceptional quality.

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English | 212kb Download PDF